Selina Jen Says Sales For Her Packed Porridge Have Gone Up Since Taiwan Raised Its COVID-19 Alert Level
She says it's because Taiwanese are staying home more now.
S.H.E's Selina Jen started 2021 with a bang with the launch of her F&B company, Ren Sing Eat Shot. Her first product was packed porridge, with each one-person portion retailing for NT$159 (S$7.60).
Despite initial complaints from some netizens that the porridge was “overpriced” — there weren’t any expensive ingredients, only sesame oil ginger and taro mushroom — it was still a hit with the public.
Two weeks ago, thanks to "encouraging sales", Selina launched two new flavours — red bean black rice and truffle mushroom.
Selina & her mum posing with the new porridge flavours
Then Taiwan raised COVID-19 restrictions to Level 3 after a surge in local infections, and the new rulings have affected the F&B industry there.
While fellow celebs-turned-F&B entrepreneurs such as Jam Hsiao and A-mei are reportedly suffering losses from the temporary closure of their omakase restaurant and bar respectively, Selina recently shared that sales for her porridge has gone up.
Stay home, stay safe
While the singer declined to reveal any figures, she attributed the boom in business to her wider product range and the fact that most Taiwanese are not eating out and choosing to staying home to have their meals instead.
She said, “It’s a very critical period [for us] and I hope that even more people will stay home. It’s only right to do so.”
Photos: PBE Media
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