Show Luo became something of a persona non grata after his ex-girlfriend Chinese influencer Grace Chow exposed his cheating ways to the world. With TV shows dropping him from their line-up to advertisers distancing themselves from him, it's been estimated that Show has lost tens of millions of dollars in income because of the scandal.
But it seems not everyone is shunning the 40-year-old star. Apparently, his streetwear brand GOTNOFEARS has seen a 20% increase in online sales after his very public breakup.
The label, which launched a very apt collection called ‘Can We Restart 2020?’ slightly over a month ago, has actually been doing good business. Show's manager admitted that this was “an unexpected turn of events”, and reasoned that the increase could be because more consumers have been turning to online shopping during the COVID-19 pandemic. It certainly doesn’t hurt that Show Luo doesn’t model for his own brand, and netizens who are online window shopping might not even know that he owns it.