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Nicholas Tse, who has endorsed Chinese sports brand XTEP for the last 20 years, recently made an appearance at an event celebrating the “top 10 economic figures of the year” in China, where he spoke about his confidence in Chinese brands.

The 41-year-old took the stage together with the CEO of XTEP, Ding Shuibo, and revealed why he chose to stick with the company for the past two decades.

“Our collaboration came about very naturally. I think at the end of the day, it’s ‘cos of the way we do things. For CEO Ding, as well as XTEP, I think the way they work is very practical, with no exaggeration and false hype. So, it’s only natural that we've worked together for 20 years,” he said.

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