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Lee Minho Eating Fried Chicken In The King: Eternal Monarch Helps Chain Sell 550,000 Sets Of Chicken In A Month

The power of product placement.

Lee Minho Eating Fried Chicken In The King: Eternal Monarch Helps Chain Sell 550,000 Sets Of Chicken In A Month

If you’re a huge fan of K-dramas, you would’ve probably heard of Kim Eun Sook, the screenwriter and brains behind mega-hits like Secret Garden, Descendants of the Sun, Goblin, and most recently, The King: Eternal Monarch.

Besides being lauded as Korea's best TV screenwriter, the 47-year-old is also well-known for being able to integrate any product into her dramas.

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