Company That Hired Jordan Chan For Live Stream Sale Ordered To Pay Brand S$87K After Only S$1K Worth Of Products Were Sold

For some reason, someone forgot to add the product link to Jordan’s live stream page, which means that no matter how many people tuned in to watch the star, they wouldn’t have been able to make any purchases (which would defeat the purpose of having the stream in the first place).

As a result, the entire broadcast was taken down after just a few minutes.

Unfortunately, the company was unable to get Jordan to come back to do another session on such short notice, so they had no choice but to settle on having his assistant do the live stream instead.

This expectedly drew a lot less eyeballs than if Jordan himself were in front of the camera (no offence to the PA), and after three broadcast sessions, the massage tool brand only managed to sell a measly 5,000 yuan (about S$1,100) worth of products.

Of course, the massage tool brand was absolutely furious with the media company for messing up so badly and sued them for a refund of the money the former paid for the latter’s services.

The court ruled in favour of the massage tool brand, with the reason being that getting Jordan’s assistant, who obviously has less of a pull factor compared to the star (again, no offence to the PA), to do the live stream instead of Jordan himself was deemed a serious breach of contract.

The fact that only three live streams were held instead of the stipulated 16 was taken into consideration as well, and in the end, the media company was ordered to return 410,000 yuan (S$87,000) to the massage tool brand as compensation.

Photos: Jordan Chan/Weibo, Cherrie Ying/Weibo, Call Me By Fire/Weibo