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If done right, a live stream auction can really help to generate massive sales and huge traffic, but just like everything else in life, things don’t always go according to plan.

Recently, a Chinese news outlet reported that a brand of massage tools had engaged a media company to help them promote their products during the Singles’ Day sales period last year.

The brand paid the media company 510,000 yuan (S$109,000) in exchange for 16 live broadcast sessions over 11 days, with six of those streams featuring public figures.

Hongkong singer-actor Jordan Chan, 54, was one of the celebs who was hired for the job, but the results were so abysmal that the brand went to court in a bid to get their money back… and they won.

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