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In case you haven’t heard, China’s basically been conducting an intense clean-up of all sorts of ‘undesirable’ behaviour within the entertainment industry, which includes banning everything from posting selfies on public holidays to “sissy and effeminate” men.

The restriction on the latter already appears to have affected a number of male influencers who were famed for flaunting their femininity, including a Douyin star known as Kang Yaya.

The 18-year-old has amassed over 2.9 million followers on the video-sharing platform thanks to his viral clips of him convincingly cosplaying as female characters such as Snow White.

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