A recent example would be how the Chinese fans of Korean boy band BTS member, Jimin, had celebrated his big day.
As his birthday falls on October 13, the fan club started a crowdfunding campaign in April this year, with the goal of customising the exterior of a plane to wish Jimin a happy birthday from September 1 to November 30.
According to reports, the fan club’s crowdfunding campaign was exceedingly successful, with 1 million yuan (S$208,000) raised in total. The fan club also intended to use the money raised to run ads in newspapers in America and England.
However, their ambitious campaign was in breach of the new regulations, and the fan club was banned from posting for two months by Weibo on Sep 5.
A number of fan clubs of other Korean idol groups and singers, like NCT, GOT7, EXO, BLACKPINK, WINNER, Taeyeon and IU, were also banned from posting for 30 days, after they were deemed to have posted content that was encouraging toxic fan culture.