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Word of Honor actor Zhang Zhehan, 30, went from being one of China’s hottest stars to persona non grata overnight when old photos of him visiting controversial war shrines in Japan were dug up and circulated online.

This led to the termination of all his endorsement contracts — resulting in an estimated 50mil yuan (S$10.5mil) financial loss — and upcoming projects. Even his past shows, music, and social media platforms have been taken down or removed without any mention of his name.

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