Remember S-Hook Lady? The Singaporean Facebook Live seller who went viral last year because of her ah lian antics? It was because of her that we realised that live-stream auctions are a thing now, and in recent years, has become big business, especially in China.
For example, former TV host Li Xiang is said to be the one of the most successful live-stream auction hosts in China and has reported monthly sales of 10mil yuan (S$1.9mil).
And it’s no longer the domain of just online personalities. Some of Asia’s biggest stars have gotten in on the game as well.