‘Waffle Aunty’ Sells Viral Smiling Egglettes From Home, Has Mobile Waffle Station For Parties
Former HR professional Cynthia Chua’s cute waffles come in specially-bought egg trays and nine flavours like homemade nian gao, hae bee hiam, biscoff and Nutella.
Most people smile when they see waffles, but have you encountered a waffle smiling at you? Home-based cook Cynthia Chua, 37, has made a business out of selling what she calls ‘Smiling Egglettes’.
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The adorable snack, which is now viral in Korea, is basically an individual egg-shaped waffle made in a special electric waffle-maker and branded with a smiley face for extra cuteness. It’s not quite like the Hong Kong gai dan zai waffle, which comes in a whole puffy sheet like bubble wrap.
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Cynthia currently makes her egg waffles from home, and packs them in cardboard egg trays that she specially bought for packaging. Each egglette also comes with a filling, which you can order in flavours of your choice.
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Waffle ‘auntie’
She calls her home-based business Waffle Aunty. Other than the smiling egglettes, Cynthia also offers live waffle station services that customers can engage for their private parties or corporate events. “Basically anywhere you would like me to be at, as long as there’s access to a power point, I’ll be able to serve my waffles,” she tells 8days.sg.
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A former HR professional for 16 years, she started doing live waffle cooking for her friends around eight years ago. She switched to selling waffles full-time in July this year.
“Back then I had to take a temporary career break to look after my baby who had a skull fracture from a fall. My friends’ kids always asked their mums for ‘Waffle Aunty’, so I decided to adopt it as my biz name and it has stuck with me ever since. It’s a great conversation starter when I show up for bookings,” laughs Cynthia.
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Live waffle station
She has set up her live waffle station at kids’ birthday parties too. Cynthia says: “Charges start from $220 for a basic one-hour booking, which serves up to 80 mini waffles and a variety of toppings.”
Customers can opt for full-sized waffles for the same fee. “But the quantity made will be lesser. They can request for it to be cut [into pieces] or eat a whole waffle,” she explains.
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Smiling Egglettes
She got the idea to add smiling egglettes to her menu after spotting them overseas. “I thought it was too cute and I needed one for myself. So I purchased the equipment and started experimenting with making my own egglette recipe,” says Cynthia, who uses her own proprietary batter for waffles. It includes her signature vanilla flavour, and “13 other flavours, all made from scratch”.
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She currently makes her smiling egglettes every day. “Except on days when I have waffle live station bookings,” says Cynthia, who is also taking a festive break from Dec 5 till Jan 2, 2024.
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Smiling egglette stuffed with nian gao
A box of six egglettes cost $8 to $12, depending on the flavour you order. There are around nine filling flavours available, stuffed into each egglette: Red Bean, Chocolate, Peanut Butter/ Peanut Bits, Cheese, Black Sesame, Nutella, homemade Biscoff and two unique savoury flavours, Nian Gao and Hae Bee Hiam.
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The nian gao and hae bee hiam fillings are also homemade. Customers can place their orders by messaging Cynthia via WhatsApp or Waffle Aunty’s Facebook and Instagram pages.
For those who want fresh, hot waffles, let Cynthia know your pick-up time in advance and she will prepare the waffles right before you drop by.
To order, WhatsApp Cynthia Chua at 8749-0929 or DM via Facebook and Instagram. Waffle Aunty will be on break from Dec 5, 2023, to Jan 2, 2024.
Photos: Waffle Aunty
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