Is Viral Cookie-Croissant Hybrid ‘Crookie’ The Next Big Foodie Trend?
Then came the croissant-doughnut hybrid Cronut created by celeb pastry chef Dominique Ansel, which was so hyped that he immediately trademarked its name.
In 2022, Singaporeans went wild for Croons, circular croissants that resemble a flaky disc that were introduced by New York City bakery Lafayette Grand Cafe & Bakery and first offered here by homegrown bakery Swish Rolls.
If you are thinking, what else can I do with a croissant? Well, it has officially entered its cookie era. Say hi to Crookie, the now-viral lovechild of a croissant and chocolate chip cookie. This is a classic croissant that has never heard of the word ‘diet’, cut in half and stuffed with raw cookie dough, baked, topped with more dough and sent back to the oven to glow up into a Crookie.
Don’t confuse it for the smashed croissant, another burgeoning micro-trend here which has laminated dough pressed down before baking so that it comes out flat like a palmier instead of puffy (you can try this at cafes like Keong Saik Bakery and La Levain).
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Viral in Paris
The Crookie is now rapidly making its rounds on TikTok, and was reportedly born in a small Parisian bakery called Boulangerie Louvard, which combined its two flagship bakes into one to fabulous results.
Local crookies
Local patisseries are starting to hop onto the Crookie craze too, and you can now get it from La Levain, The French American Bakery, Swish Rolls, Nasty Cookie and Sweedy Patisserie. “It’s got the comforting crunch and gooey centre, seamlessly woven with the delicate crispiness and buttery richness of a traditional croissant,” explains La Levain’s chef-owner Wythe Ng, 36, who launched a Chocolate Chip Crookie Croissant ($6.80) at his Hamiltion Road cafe.
Matcha crookie
While the Crookie originally comes with choc chip cookies, which melt to a delicious chocolatey goo after baking, Swish Rolls is offering a unique tea-based Matcha Pistachio Crookie ($3.50) instead.
The halved croissant, about the size of a palm, is loaded with Uji matcha-and-pistachio cookie dough and a wedge of chewy mochi before a stint in the oven. After that, it is covered with more scoops of the same cookie dough, baked again, and sprinkled with chopped roasted pistachios, matcha powder and a dash of pistachio sauce.Queues for crookies
Popular Muslim-owned The French American Bakery has already seen long queues at its Haji Lane shop for its Le Crookie. The neat little croissants are blanketed with cookie dough studded with large chocolate chips. It’s not hard to see why people are rushing for these pastries — why decide between a pastry or a cookie when you can have both?
Hougang dine-in cafe Sweedy Patisserie’s Crookie is the closest to Boulangerie Louvard’s version that we have seen. The flat, horn-shaped croissants are almost entirely blanketed in choc chip cookie dough, and you can dip the pastry in a cup of coffee à la famous pastry chef Cedric Grolet. Now, who wants to see him try the crookie trend?
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