Founders say biz in S’pore “exceeded expectations”
"We never imagined our little bakery would be welcomed so warmly in Singapore, and we are deeply grateful to everyone who has supported us,” the couple shares. “Opening at VivoCity is a meaningful milestone, and we hope our cakes continue to be part of everyday moments shared with family and friends."
The duo tell 8days.sg that business at both their Desker Road shop and Jewel Changi Airport pop-up has “exceeded expectations”, with the freshly baked banana cakes, made in small batches daily, regularly selling out — especially on weekends and during peak periods. The couple declined to disclose whether the previous outlets have broken even.
While Tarn and Oak are keen to grow Bake It Babe's presence in Singapore, they say there are currently no confirmed plans for future outlets.
Walk-ins purchases allowed at cafe
Unlike the Desker Road outlet, which operates mainly on a pre-order basis, customers can either walk in to purchase cakes at the VivoCity store, subject to daily availability, or place a pre-order online for self-collection or islandwide delivery.
Bake It Babe opens on 31 July 2026 at #01-58 VivoCity, S098585. The bakery has other outlets at 105 Desker Rd, S209627 and Level 3, Jewel Changi Airport, S819666. More info via website and Instagram.
Photos: Bake It Babe