Kim Soo Hyun-Repped Korean Bakery Chain Tous Les Jours Opening First S’pore Outlet in Yishun
The chain specialises in “French Korean-inspired pastries” and bread.
Singapore is home to many Korean F&B imports, but some of the biggest K-brands have yet to reach our shores… yet. Korean burger chain Lotteria is set to open its first outlet here next year, while bakery chain Tous Les Jours will debut its Singapore franchised branch next month (Dec).
The outlet is located at Yishun’s Northpoint City, and is currently under renovation. Tous Les Jours has around 450 outlets worldwide.
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How to pronounce Tous Les Jours
We guess you might have to start rehearsing how to pronounce this bakery’s tricky French name: too-leh-joo with a silent ‘s’ (tous les jours means ‘every day’ in French).
Despite its Korean origin, the chain has a fancy French name as it specialises in “French Korean-inspired pastries”. Like a classic croissant given a chio Korean aesthetics treatment by piping with whipped cream and fresh strawberries, apple jam mont blanc pastry, and Asian-inspired picks like a guava danish and yuzu pie.
It also offers a selection of doughnuts like Korean-style sweet rice doughnuts and red bean doughnuts. But what we remember about the bakery is its sheer variety of buns and bread, such as salt and butter roll, potato cheese bread, baguette, croque monsieur, and a well-loved soft Korean bun called soboro bread, topped with crumbly peanut streusel.
Kim Soo-hyun is an ambassador
What’s a popular Korean brand without an idol ambassador? Tous Les Jours’ famous face is Korean actor Kim Soo-hyun, who has starred in iconic K-dramas like My Love from the Star and Queen of Tears.
Tous Les Jours’ Singapore franchise is owned by homegrown F&B company Royal T Group, reported Korean news agency Yonhap. The company runs the LiHo bubble tea chain and Korean eateries like Paik’s Bibim, Nene Chicken and Bornga.
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