TikTok-Viral Circular Croissant Takes S’pore By Storm, Local Patisseries Sell Out In Hours
This currently-trending croissant does not have a catchy name (yet), unlike the muffin-shaped croissant called cruffin that went viral in 2014. But it’s similar to the cruffin in that it is also piped with a variety of tasty fillings like cream and ganache.
Don’t call this circular croissant a kouign-amann
This circular croissant is also not quite like the cronut, a doughnut-croissant hybrid that was created by famed French pastry chef Dominique Ansel in 2015. The cronut is deep-fried instead of baked, and has a puffier texture and a hole in the middle.
We reckon that people will confuse the circular croissant with the French pastry kouign-amann (pronounced “queen ah-mahn”). They look almost identical, except that the kouign-amann has a shiny, caramelly coating as it’s baked with sugar in between its pastry layers, and typically doesn’t come with fancy fillings or toppings.
TikTok viral fame
The circular croissant was popularised by New York City bakery Lafayette Grand Cafe & Bakery, which launched the croissant in April this year. Named the Suprême, the croissant is offered in a variety of flavours like Corn Berry Crunch and Peaches N’ Crème, and costs US$8 (S$11.25) each.
Despite the high price, the Suprêmes became so in demand that the bakery limits each customer to one croissant. TikTokers and Instagrammers also posted many videos of themselves tearing into the fancily-decorated pastry.
Trending in Singapore
Unsurprisingly, these delectable-looking croissants have made their way to Singapore, with local patisseries like Swish Rolls, La Levain and cafe-bar Yeast Side rolling out their versions over the past week. Preorders are recommended if you don’t want to jostle with the crowds (we will get to that in a bit).
From what we have tried so far (we tasted the ones from Swish Rolls), this circular croissant is like a denser version of its crescent-shaped counterpart, with more layers in the pastry.
But it's just as crispy and buttery, made ever more yummy and decadent by its smooth cream filling and toppings like bits of pistachio nuts, freeze-dried raspberries and chocolate balls. There's also a savoury ham-and-cheese flavour.
Sold out within hours
Within hours of opening today (Sept 17), these brands announced on social media that they had sold out of their baked goods.
There was a queue
According to Swish Rolls’ Instagram story, there was a queue for its “croons” this morning. The shop sells the croissants in two batches a day.
Croissant ‘bombs’
La Levain also sold out of all its “croissant bombs”, which are available at a limited quantity of eight pieces per flavour.
More swirls incoming
Meanwhile, Yeast Side promised to have “more tomorrow” after selling out its Swirl croissants today. The Swirls are available exclusively at its Farrer Park outlet.
Yeast Side, #01-06 Lyf @ Farrer, 2 Perumal Rd, S218773. Open Wed-Sun 9am-11pm. Instagram
La Levain, 23 Hamilton Road, S209193. Tel: 9822-3924. Open daily except Mon, 8am-6pm. Instagram
Swish Rolls, #01-02B Cluny Court, 501 Bukit Timah Rd, S259760. Tel: 6612-6581. Open daily 9.30am-6pm. Instagram
Keong Saik Bakery, two outlets including 33 Keong Saik Rd, S089140. Tel: 9021-9626. Open daily, Mon 8am-6.30pm, Tues-Sun 8am-8.30pm. Instagram
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