When we spoke at their then-new central kitchen last May, Philip shared that they were not thinking of further expansion yet. Sitting in their new Bugis cafe now, he revisits the shift in plans. “I started thinking, if we want to quit SQ, we need to have another place – something to challenge ourselves. We wanted a space for customers to sit down and have a chat.”
They were also buoyed by an overall increase in orders late last year – production increased from 20 to 35 cakes a day, compared to last May – and a steady spike in walk-in customers at the Lavender takeaway shop. “At first we were worried as there was a 20 percent drop in online sales around October, when more people started going back to the office. There was a change in consumer behaviour – people didn't want to stay at home anymore, they wanted to go out more. A month or two later, we had a 20 to 30 percent increase in walk-ins [at the CT Hub 2 outlet, which is close to several offices]. That’s when we realised there’s potential in opening a cafe.”
Kitty shares that they have invested around $50k (the amount is lower than most setup costs for cafes as they signed a shorter-term lease) to open the new cafe – most of the sum comes from their profits. The Bugis cafe will serve as the new (and only) pick-up location for all online orders and deliveries, while the Lavender outlet runs as a central kitchen. Walk-in purchases may be available at Lavender, subject to availability.
Working long hours alongside each other has been a new, at times challenging, experience for the couple, though Kitty appears to take it in stride. “When we disagree, I just go for a walk on my own,” she says, laughing. “Philip is more business-minded and I’m more creative, so we have different perspectives. After I cool down, it’s a good thing to see both sides when we work things out.”