S’porean Mum Creates Healthier Instant Noodles After Daughter’s Severe Food Allergy Scare
After her daughter was hospitalised following a reaction to artificial colouring, Cynthea Lam rethought her family’s diet and later went on to launch her own additive-free noodle brand in flavours like kimchi.
Instant noodles. Love or hate them, they are what many teens and time-pressed parents reach for when life gets busy or late-night cravings strike.
For mother of two Cynthea Lam, founder of homegrown wellness brand Super Farmers, that familiar habit got her thinking: Can convenience food be comforting yet nutritious?
A certified nutritionist in her 40s, Lam’s answer to that question is her version of instant noodles called NOODS. Last year, she launched a range of vegan instant noodles and broth powders that are free of gluten and MSG that can be added to stir-fries or water to make a comforting bowl of broth.
The aim is to give people who want to eat better but crave their comfort food an alternative.
“For me, instant noodles were a no brainer,” Lam shared. “Because I really like them.”
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