Seoul Yummy Closing Last Outlet After 18 Years, Offers 18% Off Army Stew
Korean food chain Seoul Yummy will close its last remaining outlet at Kallang Wave Mall on Oct 22. The homegrown brand was established in 2008 and previously operated outlets at locations including Ion Orchard, Bugis+ and Marina Square. It is one of the F&B brands under Gratify Group, which also operates the popular South Korean pizza chain Pizza Maru in Singapore.
Some of Seoul Yummy's signature dishes include its army stew, cheese pot and hot plate dishes. The chain is also regarded as one of the brands that helped popularise army stew in Singapore.
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To commemorate 18 years of operation, Seoul Yummy will offer 18 percent off its signature Korean army stew from now till Oct 22.
To enjoy the promotion, diners at the Kallang Wave outlet will have to mention "I will miss Seoul Yummy" to any staff member.
Responding to queries from CNA Lifestyle, Frank Lau, founder and CEO of Gratify Group, said the company has been "progressively closing" its Seoul Yummy outlets in Singapore as their leases expire.
"We decided to focus our efforts on growing other brands and concepts in Gratify Group to stay competitive and relevant to changing consumer preferences," Lau added.
He clarified that the Kallang Wave Mall outlet closure is due to the mall's ongoing asset enhancement initiative.
"We have decided it’s a good time to sunset the brand," said Lau, adding that affected employees will be transferred to other brands within Gratify Group.
Photos: Seoul Yummy
Source: CNA/hq
The original version of this story first appeared in CNA Lifestyle.
For more CNA Lifestyle stories, visit https://www.cnalifestyle.com.
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