Radio Journalist Sells Homely, Tasty Loaf Cakes Branded "Heng Sweet Kek"
Her surname is Heng and “kek” means cake in Malay.
What do you call a sweet loaf cake business by a baker surnamed Heng? Heng Sweet Kek. A full-time broadcast journalist with Power 98, Andrea Azureene Heng has been baking loaf cakes for friends and family for some eight years. Though many have praised her bakes, Andrea never quite plucked up the courage to turn her hobby into a business. “Baking for friends is one thing, baking to sell is another,” says Andrea. “It’s too stressful.” However, with lots of home businesses popping up over the last few months, Andrea feels that the time is now ripe for her to share her bakes with the general public. “People are now willing to wait for boutique small batch stuff, so home-based business owners are not pressured to quit their day job or leisure time to churn out big quantities,” observes Andrea. The 36-year-old treats this more as a pleasure-project than anything else, and has no intention of turning baking into a full-time gig. Heng Sweet Kek’s bakes went out to its first customers on 26 July.