As we stayed home and rode out the pandemic, food delivery became a means of supporting local F&B outlets that could not open for dine-in, and a way to try out different cuisines, especially from restaurants that previously did not offer delivery. It was great for days you didn’t feel like cooking, for indulging in food that was difficult to cook at home, and for last minute cravings (fried chicken or caramel macchiato, anyone?)
GrabFood, a leading food delivery service in Singapore and purveyor of a mind-boggling variety of eats, deep-dived into Singapore’s food delivery habits to better understand consumer needs and to keep innovating. Their Food Trends Report 2020/2021 threw up some pretty interesting facts, such as:
● Families with children are the main consumers of food delivery services.
Those who are married with kids made up 64% of food delivery users. When parents have to work from home and deal with bored kids or home-based learning, a nice meal delivered to the door can really save the day.
● The most orders made by a single consumer on GrabFood was 1,670 orders in 2020, or around four orders a day.
This person really, really loves his or her food delivery!
● Among the top 10 food categories searched on GrabFood are bubble tea, pizza, Korean food and mala dishes.
Mala-flavoured dish orders grew by 10 times in 2020! Singaporeans love a good spicy dish.