Korean Fast Food Chain Mom’s Touch Returning To S’pore 4 Years After Its Closure
The popular Korean fried chicken chain’s outlets in Singapore were previously operated by the troubled No Signboard Holdings' subsidiary Hawker QSR until their closure in 2022.
Popular South Korean chain Mom's Touch is set to return to Singapore after a four-year absence. The chain specialises in fried chicken and chicken burgers and boasts over 1,000 stores in South Korea.
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News of its return to Singapore first made waves after a hoarding of the restaurant, featuring K-pop girl group Le Sserafim, was spotted at Chinatown by an X user. The quintet is currently the brand's ambassadors.
Mom's Touch was previously operated by No Signboard Holdings' subsidiary Hawker QSR. In February 2022, Mom's Touch closed its remaining outlets at The Centrepoint, Paya Lebar Quarter and Eastwood Centre.
Back then, The Business Times reported that No Signboard had been served letters of demand from its landlords due to unpaid rent amounting to almost $176,200 for its two Mom’s Touch outlets at Paya Lebar and Centrepoint.
Photo: X/doraei22
The hoarding features the five members of Le Sserafim – Chaewon, Sakura, Yunjin, Kazuha and Eunchae – each holding a food item from Mom's Touch, with the tagline "Something fearless is coming to Singapore" – a play on Le Sserafim's motto.
More information will be revealed in the coming weeks.
Photo: Golden Village
Le Sserafim will be returning to Singapore on Nov 28 as part of its Pureflow world tour. As of writing, the venue and ticket prices for the concert have yet to be announced.
Source: CNA/hq
The original version of this story first appeared in CNA Lifestyle.
For more CNA Lifestyle stories, visit https://www.cnalifestyle.com.
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