Mister Donut “In Talks” To Open Franchised Permanent Shop In S’pore

Franchised Singapore outlet

That is set to become a reality, as F&B company RE&S - which runs local Japanese eateries like Kuriya and Ichiban Boshi - is in talks with Mister Donut’s “Japanese brand partner” to set up an outlet under a master franchise.

Popular in Japan 

Although it’s originally American (the brand was founded by the brother-in-law of Dunkin’ Donuts’s creator William Rosenberg), Mister Donut is far more popular in Japan, where it has spawned a range of cute character merchandise.

Outlet location 

According to a Japanese RE&S rep, the location for the Singapore Mister Donut outlet will be decided at a later date. “We are looking for suitable locations. We have gotten many offers from landlords and will do deep consideration [sic] with our investors.”

The rep adds that the key considerations for bringing in Mister Donut Japan’s franchise are “ingredients and skills”. Ingredients for the doughnuts - including flour - were flown in from Japan for the pop-up, which also had Japanese Mister Donut bakers.

While there are “no plans to bring in Japanese staff” for the permanent shop, the rep shares: “Our Singapore team will join a special class in Japan to master all the important skills and knowledge. For a sustainable business in Singapore, we need time to learn the methods and skills to let customers enjoy high-quality doughnuts.”

Mister Donut Pop-Up, #B1-49 Jurong Point Shopping Centre, S648886. Open daily 11am-9pm while stocks last. More updates via www.facebook.com/WAttentionPlaza

Photos: Mister Donut/ Yip Jieying