Milo Launches Adorable Kaya Toast & Egg Plushies Among Other S’porean Snacks
The limited-edition toys each contain a bag and are free with eligible purchases.
Milo is launching limited-edition plushies inspired by local meals on April 26, including a breakfast and breaktime set.
This is in celebration of the drink brand's 75th anniversary in Singapore.
The Breakfast Set plushies will feature Singaporeans’ favourite kaya toast, soft-boiled eggs, and classic Milo drinks while the Breaktime Set will include popular local snacks – the gem biscuit, bun and Milo packet.
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To get your hands on these soft toys while stocks last, customers can purchase the Milo 3-in-1 (16 sachets) or Milo Gao Siew Dai (Less Sugar, 13 sachets) promotion packs. Each pack will include one randomised Milo Singapore Breakfast Set plushie.
Customers can also purchase five Milo UHT 4x125ml Cluster Promotion Packs to receive a Milo Singapore Breaktime Set plushie in each pack.
These plushies, only available in Singapore, will also come with a portable bag inside.
Photo: Milo Singapore
“Milo has always been an iconic part of Singaporean life, especially when it comes to breakfast and breaktime moments. These locally designed plushies reflect our special way of life here in Singapore, that we hope our shoppers will resonate with,” said Alene Ee, business manager for Milo Powder and Milo Ready-To-Drink, Nestle Singapore.
Both promotion packs will be available from April 26 progressively in supermarkets island-wide, including FairPrice, Cold Storage, Giant, Sheng Shiong and Prime.
Source: CNA/st
The original version of this story first appeared in CNA.
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