Pancake Parlour’s first overseas collaboration
“It took me a year to convince them,” says Surrey Hills founder Pang Gek Teng, 34, of her collaboration with Pancake Parlour. This marks the first overseas venture by the family-run Australian business established in 1965, which owns 11 outlets in Melbourne. The chain is known for its buttermilk pancakes served with a wide variety of sweet and savoury toppings. How did she win them over? “Sincerity. I sent them photos and write-ups [recounting] my five years of memories of Pancake Parlour,” says the entrepreneur, laughing.
After all, Gek ran a grain bowl business in Melbourne for five years. While living there, she became a regular customer of the famous pancake house. Due to the pandemic, she had to wind down her food biz – which had three outlets at the time – and moved home in 2021. She launched Surrey Hills Grocer in Singapore later in the same year.
Backed by years of experience working with Australian food businesses, Gek immediately thought of approaching the famous pancake chain when planning for the new outlet. “I had to think of ways to attract people from beyond the Woodleigh area to visit and Pancake Parlour came to mind,” she shares.
For now, Surrey Hills Grocer has acquired an exclusive license to offer Pancake Parlour’s stacks at its Woodleigh outlet. “If the pancakes sell well here, we’ll consider a partnership to open [actual] Pancake Parlour outlets in Singapore,” she adds.