DFI To “Continue Growing” Popular Meadows House Brand After Divestment To M’sian Company
DFI Retail Group also said that customers can continue to buy Meadows products at Cold Storage and Giant supermarkets, as well as 7-Eleven and Guardian stores.
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On Mar 24, Singapore-listed company DFI Retail Group announced that it was selling its supermarket brands, which includes 48 Cold Storage and 41 Giant outlets, to Malaysian firm Macrovalue for S$125mil.
The divestment also includes two distribution centres and upscale supermarket brands under Cold Storage: CS Fresh, CS Gold and Jason’s Deli.
Speaking to CNA about the sale, Macrovalue’s co-owner Andrew Lim Tatt Keong emphasised his company’s commitment to the supermarket industry, sharing: “We are not here to slice and dice and make a corporate deal.”
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The divestment also includes two distribution centres and upscale supermarket brands under Cold Storage: CS Fresh, CS Gold and Jason’s Deli.
Speaking to CNA about the sale, Macrovalue’s co-owner Andrew Lim Tatt Keong emphasised his company’s commitment to the supermarket industry, sharing: “We are not here to slice and dice and make a corporate deal.”
No part of this story or photos can be reproduced without permission from 8days.sg.
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He added that the yuu Rewards Club, a rewards programme started by DFI for its supermarket, convenience and pharmacy stores, will continue after the sale.
DFI’s popular house brand Meadows, which offers a wide selection of affordably-priced items ranging from fresh produce to snacks, laundry products, toiletries and household goods, will also continue to be stocked in-store.
DFI’s popular house brand Meadows, which offers a wide selection of affordably-priced items ranging from fresh produce to snacks, laundry products, toiletries and household goods, will also continue to be stocked in-store.
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In response to enquiries from 8days.sg, DFI confirmed that “customers in Singapore can continue to enjoy their favourite Meadows products at Cold Storage and Giant supermarkets, as well as at 7-Eleven and Guardian stores.”
It added that the company is “committed to continue growing our award-winning Meadows brand with great quality products at great prices, such as Australian milk, New Zealand ice cream, and our latest Italian avocado oil.”
Photos: Giant Singapore
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It added that the company is “committed to continue growing our award-winning Meadows brand with great quality products at great prices, such as Australian milk, New Zealand ice cream, and our latest Italian avocado oil.”
Photos: Giant Singapore
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