Long Queue At Hang Heung’s S’pore Shop Opening For Wife Biscuits
Insane crowds at Ion Orchard on its opening day.
Famed 100-year-old Hong Kong bakery Hang Heung opens its first Singapore outlet today (Aug 28). It unexpectedly announced this afternoon on its Facebook page that its soft opening was happening at 3pm. It officially opens tomorrow (Aug 29) at 11am.
The takeaway shop at Ion Orchard’s Basement 4 will sell the brand’s most popular offerings, including lao po bing (wife biscuits), red bean paste cakes, mung bean cakes and egg rolls. The kiosk is located opposite new Hong Kong-style cha chaan teng Joy Luck Teahouse, which also officially opened today.
Here’s the queue situation
At dinnertime, 8days.sg found out that the queue time for Hang Heung is about 30 minutes. But the line doesn’t start right outside the shop, due to mall regulations to keep the communal walkway clear. The queue starts instead at the B4 atrium outside Watsons, about 100m away from Hang Heung's shop. Cordons and floor markers for safe distancing have been placed at the atrium for crowd control.
There are two queues
The atrium has allocated space for two lines: one for Hang Heung, and one for Joy Luck Teahouse. Just look out for the corresponding signage to determine which line you should join. For Hang Heung, you’re given a queue number upon joining the queue, which you have to present later when you’re ushered to the shop by the staff. From our observation, the queue was orderly and well-managed, with courteous staff members manning the lines.
FYI, each customer is limited to a maximum of two boxes for Hang Heung's freshly baked pastries, which includes lao po bing.
The look
Hang Heung’s heritage huat red is everywhere. There’s also some room for you to browse the brand’s selection of egg rolls (three flavours including original, pandan and salted egg, from $8 for a box of six pieces) and mooncakes for the upcoming Mid-Autumn Festival.
Golden bakes
Hang Heung's pastries are baked on-site at the shop’s attached kitchen, and displayed in glass cases.
Hot wife cakes
A staff member periodically trots out trays of freshly baked wife biscuits from the kitchen. Check out Hang Heung's menu items below:
Wife Cakes, $2.80 each, $15 for box of six
Mini Pineapple Wife Cake, $2.50 each, $15 for box of six
Red Bean Paste Cake, $2.50 each, $15 for box of six
Mung Bean Cake, $2.50 each, $15 for box of six
Mini Egg Yolk Cake, $2.50 each, $15 for box of six
Assorted Box, $15 for any six pastries
Handmade Egg Rolls, $25.80 for 21-piece tin
Mooncakes just in time for Mid-Autumn Festival
Hang Heung also sells full and mini-sized mooncakes stuffed with lotus paste, lotus seed paste, red bean paste or a five-nut filling. There are low sugar options too, like the Single Yolk White Lotus Seed Mini Mooncake ($52.80 for six). But if you don't fancy queuing, know that Hang Heung also has an online shop with islandwide delivery, at www.hangheungsg.com.
Hang Heung opens officially on Aug 29 at #B4-33 Ion Orchard, S238801. Open daily 11am-9pm. Last order at 8.30pm. Tel: 9855-9186. Hang Heung’s Mid-Autumn Festival pop-up at #B1-K9 Raffles City, S179103. www.facebook.com/hangheungsg.
PHOTOS: YIP JIEYING
