How To Avoid The Queue When Luke’s Lobster From New York Opens In Singapore
And other things to expect, like prices.
After a courtship that took a year and several long-haul flights to the US lobster capital of Maine (you know, back when people could still travel), Luke’s Lobster is finally opening here in Orchard next month.
The Singapore franchise has been brought in by lifestyle company Caerus Holding, which also runs a couple of other cult fave American brands here, like New York crepe cake boutique Lady M and Little Damage, a Los Angeles soft-serve ice cream brand.
Luke’s Lobster was opened in 2009 by Luke Holden, an ex-Wall Street banker who set up a seafood shack in New York as a passion project that grew into an empire spanning the Pacific Ocean. Luke’s father ran a wholesale seafood business in Maine, so he was able to offer one of the — if not the — cheapest, most delicious, generously filled lobster rolls in Manhattan (it cost only about USD15 or SGD20, back then). The concept was so popular, it soon expanded across the States into Japan and now spans a total of 36 outlets. When it first opened in Tokyo in 2015, queues were over an hour long.
So what to expect when the Maine-style lobster roll specialist starts operations at Shaw House in August? For now, sink your teeth into this.