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In the never-ending battle that is mooncake one-upmanship, hotels, restaurants and home-based bakers continuously reinvent the seasonal pastry to stand out amid the competition. Well, here’s another contender: mao shan wang mooncakes that are a spitting image of the king of fruits, down to the thorns and wrinkly, yellow flesh. They’re imported from Perak by 42-year-old Richard Lim, an ex-travel agent who used to specialise in “organising tours to all parts of Malaysia” before he was retrenched last year when the pandemic hit. A box of four goes for $42, and shipments arrive weekly, from September 4.

Richard started food importing business Minus18C last July — he brings in goodies like kueh lapis from Batam, and other famous snacks from Malaysia such as Teochew soon kueh. The father-of-three also does deliveries for a florist and online wine shop to shore up his income.

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