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Home-Based Ngoh Hiang Seller’s Sales So Good, He Bought 4-Room HDB Flat With Profit

Covid-19 ended fashion designer Samuel Wong’s clothing biz, but he found success in selling his mum’s handmade ngoh hiang.

Home-Based Ngoh Hiang Seller’s Sales So Good, He Bought 4-Room HDB Flat With Profit

For the better part of a decade, Samuel Wong spent his time building up his own clothing label called Evenodd. The fashion designer, 35, who had a shop within multi-label enclave Nomadx at Plaza Singapura, also made corporate uniforms for companies. Then the pandemic hit, and his fashion career took a tumble.

“Covid-19 killed my business, though it has always been a struggle for local designers,” says Samuel, who eventually shut Evenodd earlier this year. “Cash flow was one of the main issues. There were bank loans and expenses to pay, and it made me realise that I should have gone into a different career.” When he couldn’t operate his shop during the circuit breaker last year, Samuel decided to pivot to F&B. “I had to help myself,” he says.

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