Home-Based Bakery Has 750-Pax Wait List For Brownies & Levain-Style Cookies
Everything is baked by an ex-tech product manager.
Would you wait a year and a half for a box of cookies and brownies? Well, that's the current waiting time if you want to taste the sweets from Insta-famous home-based bakery, Whiskdom. While most of us used the Circuit Breaker period for some rare downtime, Fiona Loh was pulling 16-hour work days. By day, the 28-year-old was a tech product manager for UOB. And when evening rolled around, she’d sink her hands into her side hustle: Baking.
Lots of people (like, um, ourselves) would think twice about voluntarily using what little free time they have for anything resembling work. But not Fiona. “ Baking is a passion that I developed when work stress got to me. In fact, I started back in school - it’s what I did to unwind when I was studying,” says the determined lass, who started her home-based Instagram bake store Whiskdom in 2014.