Home Bakery With 750-Pax Wait List Opens Central Kitchen After Orders Hit 2350
Demand for Whiskdom’s brownies & cookies surged after 8days.sg's review.
We previously reported on Whiskdom, the Insta-famous home-based bakery with a 750-pax, one and a half year-long wait list for its “bake boxes” of brownies and Levain-style cookies. Its young boss, Fiona Loh, 28, is a self-taught baker who started her biz while working as a tech product manager for UOB. She has since left her job recently in May to concentrate on baking full-time. Demand for her bakes has been insane, and since 8days.sg’s article came out, the wait list has ballooned to a whopping 2,353-pax queue. “It’ll take about two and a half years to clear the wait list now. Save me!” jokes Fiona. “My regular customers saw the article and told me they were happy for me, but they said this means it’s also harder for them to buy [my bakes] now.”