Hokkaido’s Bake Cheese Tart Making Comeback In Singapore
Remember Bake Cheese Tart, the Hokkaido cheese tart brand that spawned soul-crushing queues when it opened its first Singapore outlet in 2016?
Sadly, it exited the local market three years later in 2019, after the demand for cheese tarts died down. At the peak of its popularity, it had three mall outlets at Ion Orchard, Westgate, and Nex. Its last-standing outlet at Ion Orchard was converted to another short-lived concept, a croquant puff sister brand called Croquant Chou Zakuzaku, which also closed for good.
Over the years, many baked cheese tart ‘dupes’ have sprung up in the market, the most similar being the Hokkaido Baked Cheese Tart chain, which is owned by the folks behind halal cafe chain Secret Recipe and currently has seven outlets islandwide.
But here’s unexpected news: Bake Cheese Tart will be making a comeback in Singapore, via a pop-up at Takashimaya at the end of this year.
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Bake Cheese Tart’s former shop at Ion Orchard
Limited-time pop-up from 27 December
Bake Cheese Tart’s Japanese PR rep tells us that the Takashimaya pop-up is slated to run for a ”limited time from Dec 27”. A selection of the brand’s original and flavoured tarts will be sold here, but the final menu and prices are still in the works.
She adds that the brand had initially left Singapore because of the pandemic: “The reason they left last time was Covid-19, which is why they want to come back to Singapore to restart.”
Bake Cheese Tart’s pop-up will run from Dec 27, 2024 at Takashimaya, 391 Orchard Rd, S238872.
Photos: Instagram/Bake Cheese Tart SG
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