Popular F&B chain Founder Bak Kut Teh was mired in controversy yesterday (July 14), when it issued a plea on social media for customers to help save its floundering business. Speaking to 8days.sg, the restaurant’s second-generation owner Nigel Chua, 45, explains why he decided to call for public support, amidst netizens’ allegations of his lavish lifestyle (but more on that later).
In his open letter posted on Facebook and Instagram, Nigel reveals that the Covid-19 outbreak has been “the most difficult crisis” his family-owned biz faced since opening in 1978. He shares, “For the last five months, our sales have dropped tremendously by over 85%. If we don't turn around in the next two months, we will need to shut down. We sincerely seek your support to save our brand, the jobs of our employees and our heritage.”
He also explains that his family had tried to keep their business afloat by relying on takeaway and delivery orders. “But our efforts are still insufficient,” he says. “I am appealing to everyone for your support so that Founder Bak Kut Teh can continue to serve you and future generations for many more 42 years to come. We do not wish to close our doors but we desperately need your help.”