First Look: Thai Tea Brand ChaTraMue's Comeback Outlet At PLQ - 8 Days Skip to main content

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First Look: Thai Tea Brand ChaTraMue's Comeback Outlet At PLQ

It opens on August 29.

First Look: Thai Tea Brand ChaTraMue's Comeback Outlet At PLQ

Bangkok is a popular holiday destination for Singaporeans, and frequent travellers to the Land of Smiles would have heard of ChaTraMue. The 75-year-old Thai tea brand’s vividly red tins of loose tea leaves is a common souvenir. It also owns a chain of tea kiosks and cafes in its native Thailand, with overseas licensed outlets in countries like Korea, Hong Kong and China. There were three licensed kiosks operated by a licensee in Singapore, too, though the agreement expired last December. The three branches later operated under a new name called Tiga Tiga, though the concept was short-lived and the shops quietly closed before the Circuit Breaker this year.

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