Ex-YouTube Analyst Sells Red Velvet Canelés & Fruity Financiers From Home - 8days Skip to main content

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Ex-YouTube Analyst Sells Red Velvet Canelés & Fruity Financiers From Home

There’s a yummy matcha canelé, too.

Ex-YouTube Analyst Sells Red Velvet Canelés & Fruity Financiers From Home

She might have tasted her first canelé (pronounced “kah-nuh-leh”) only two years ago, but Singapore-born Indonesian Cheryll Cassia Walla’s love for this little Bordeaux pastry prompted her to start home-baking business Cassia Canelés (@cassia.jkt) last November. Her aunt was her very first customer, with a 50-box order that kicked-started the business. Soon, word of her crunchy-yet-custardy treats got around. Now, the 23-year-old former performance analyst at YouTube has taken her business from her home in Jakarta to her second home in Singapore.


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