Homegrown Ice Cream Chain Creamier Launching Doughnuts, Has Flavour Called ‘Laksa Mai Hum’

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The flavours

According to Creamier’s co-founder Khoh Wan Chin, the brand is offering doughnuts as it’s “comfort food” like ice cream. There are also plans to launch an all-day brunch concept later this month with savoury dishes at Creamier’s East Coast Road cafe.

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For doughnuts, there is a cheeky Laksa Mai Hum ($5), which is inspired by Katong laksa, plus the local-inspired Sea Salt Gula Melaka ($4), Christmas-themed Peppermint Candy Crush ($4) and S’mores ($4). If you don’t fancy mod flavours, there are also classic picks like Cinnamon Sugar ($2.90) and Sugar Glazed ($2.90).

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Laksa Mai Hum Donut, $5

We are tickled by its name (remember “mee siam mai hum?”), and this hum-less ‘laksa’ doughnut comes with a chunky chicken filling that reminds us more of chicken curry than laksa. But it’s pretty fun to gnaw through the fluffy, slightly crispy fried doughnut to get to the lemak-enough filling (which we could do with more of).

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Cinnamon Sugar Donut, $2.90 (8 Days Pick!)

There are lots of funky doughnut flavours on the market these days, but we tend to like the very basic sugared ring doughnut. Creamier’s version is delish — crispy and firm to the bite with a soft pillowy middle and subtly sweet-fragrant hit of cinnamon and sugar. Delightful. We could wolf down two or three of this in one sitting.

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Sugar Glazed Donut, $2.90 (8 Days Pick!)

Like the Cinnamon Sugar doughnut, this is just as addictive. The same ring doughnut is dipped in a simple sugar glaze, so it makes for a sweeter-than-usual treat, but still satisfying and charmingly nostalgic.

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Peppermint Candy Crush Donut, $4

This dark chocolate glazed doughnut is sprinkled with bits of crushed peppermint candy cane for a minty hit. It’s more interesting than a regular ol’ choc flavour, but we find this too saccharine for adults (the kids will demolish it, though).

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S’mores, $4

We find this the prettiest doughnut out of the six flavours. The choc-glazed ring is crowned with torched marshmallow fluff. It’s not as rustic as a classic s’more (which has chocolate and marshmallow sandwiched between graham crackers and toasted), though it makes for a nice cheat day dessert with the airy, whipped cream-like marshmallow.

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Sea Salt Gula Melaka Donut, $4 (8 Days Pick!) 

Creamier fans may recognise this ice cream flavour at its shops, and it now comes in a doughnut form. The ring doughnut is draped in a caramelly palm sugar glaze spiked with a bit of sea salt and topped with crunchy toasted coconut flakes. We like this moreish sweet-salty combination with a fun crunch.

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The details

Donuts by Creamier are available from Nov 8 at all Creamier outlets. For more info on locations, click here.

Photos: Yip Jieying

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