Don Don Donki Launches House Brand Chicken Collagen Soup & Yayoi Collab Fried Chicken

Don Don Donki now has its own collagen soup

Unfortunately, Don Don Donki has stopped selling Tsukada Nojo-branded soup. But the Japanese discount chain has since partnered local manufacturer Seagreen Food to produce its own chicken collagen soup. According to Seagreen’s website, it is a producer of ready-to-cook food with a factory in Senoko.

“Don’t say nabe bo jio!”

Each Don Don Donki soup pack yields 750ml of soup and costs $14.80, about $2 cheaper than Tsukada Nojo’s frozen 750ml version at $16.80. Don Don Donki markets its collagen soup with this witty tagline: “Don’t say nabe bo jio!” (nabe being the Japanese term for hot pot dishes).

Don Don Donki’s no pork, no lard collagen stock is made by “simmering the chicken over medium heat for over eight hours”. Unlike Tsukada Nojo’s bijin nabe, there’s no mention of jidori chickens (an American cage-free premium breed) being used here. But both versions have similar ingredient lists including stuff like chicken extract and dried bonito.

Is it good, though?

Like the other frozen bijin nabe, Don Don Donki’s collagen soup requires just some thawing and heating up. It is recommended for customers to add 100ml of water to the soup if they find it too thick. In our experience, both brands’ thawed soup doesn’t fall enticingly into the pot like the silken tau huay-like blobs served at Tsukada Nojo’s restaurants.

Nevertheless, they heat up to bijin nabe’s famously creamy consistency. We didn’t have to add any water to Don Don Donki’s soup as it was the right amount of thickness (we prefer our chicken collagen soup more gao than watery).

Taste test

Here’s what we like about this new soup, which Don Don Donki calls “a liquid hug for the mind and body”: It smells amazing and is sufficiently creamy with strong chicken flavour. At $14.80 for 750ml, it’s also one of the more wallet-friendly collagen soups on the market.

But it’s also noticeably saltier than what you’d get for dine-in hotpot at Tsukada Nojo (the restaurant’s frozen soup suffers the same fate). The soup consistency is also a tad gummier and not as smooth and rich, though we think it’s kinda expected given that it’s a frozen product with a shelf life of one year.

If you consume collagen soup like a fiend, this is pretty handy to stock in your freezer at home. But don’t expect restaurant-quality bijin nabe lah.

Yayoi x Don Don Donki Fried Chicken

Another intriguing new product that Don Don Donki launched is ready-fried Chicken Namban (sic), which is produced in collaboration with casual Japanese restaurant chain Yayoi.

Taste test

We pop the chicken in our oven for 10 minutes at 180 degrees Celsius according to the package’s instructions, but find that it benefits from a few minutes longer in there. The fried chicken comes out crispier, with reasonably succulent flesh. The accompanying sweet-sour sauce is also pretty tasty for our Japanese home-style meal of fried chicken and nabe with rice.

That said, we have had better fried chicken (at $11.80 for four pieces, this Chicken Namban is also not exactly cheap). But there’s no denying that this product is extremely convenient, and can be quickly prepared with minimal fuss and washing up when we are feeling super lazy.

Don Don Donki new outlets

Oh and FYI: Don Don Donki is opening two new outlets at Jurong Point and Northpoint City in Yishun. While the opening dates have not been revealed, the upcoming Yishun branch will have a “wild safari theme”. The food court at the chain’s City Square Mall outlet has also been revamped with three new stalls including new-to-market katsu specialist Katsudon Katsumitei with chicken and pork cutlet rice bowls, Tomi Hamburg Steak and handmade onigiri kiosk Tomita Seimai, which also sells milled-on-the-spot rice.

The A4 grade Kagoshima wagyu beef skewers are seasoned simply with salt and grilled to order (each skewer takes about seven minutes to cook).