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Thanks to Instagram, lines have been snaking daily out the door of Siti Aishah’s The French American Bakery since it opened on 7 August.

The Shatec grad’s dream has always been to set up her own joint – and why shouldn’t she? Her stellar 15-year career spans pastry and dessert-making roles at Raffles Hotel (as a trainee) and two now-defunct spots: MBS restaurant Sky on 57 and Les Amis’ Canele patisserie, when she was in her early twenties.

The 33-year-old’s last gig was pastry instructor for At-Sunrice GlobalChef Academy, but when classes dried up amid the pandemic, she decided to take the plunge as an entrepreneur. Now, her business is booming, with Malay, Chinese and French regulars.

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