This S’porean Went Through 7 Interviews Over 7 Months To Run Asia’s 1st Chick-fil-A Outlet
Singaporean Chyn Koh, 49, did just that. And no, this wasn’t a fire sale opportunity. In fact, the inaugural operator for American chicken sandwich chain Chick-fil-A’s first Asia outlet had to outshine over 700 other applicants to cinch its franchise rights in Singapore.
The process? Seven interviews over seven months.
Becoming a Chick-fil-A franchisee (or Operator, as they are officially known) is so rigorous, it is the stuff of internet lore. Simply put, no amount of money, social media likes or “bro, please lah” can land you the franchise. The ‘A’ in Chick-fil-A, pronounced as ‘chick fillet’, is deliberately capitalised to signify excellence in both food and service standards.
“I’m not the most articulate person around. My concern was, how can I make the company see that I can do the job?” Chyn, a F&B veteran, tells 8days.sg.
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What to expect at Chick-fil-A Singapore
Despite being a fast food chain, all of Chick-fil-A’s outlets appear more like slightly upscale restaurants. The space is clean and neat, the food served piping hot, and there are always vases of fresh flowers on every table. Fancy.
Prices for the Singapore menu are not yet finalised, but Singaporeans can look forward to an exclusive garlicky chilli sauce created specially for the local market (we had a sneak taste of it in Atlanta, and can confirm that it is feisty and flavourful enough for us to want more).
The best part about this? You can ask for as many tubs of sauces as you like without having to pay.