Celeb Korean Chef Baek Jong Won Opening Jajangmyeon & Jjamppong Noodle Shop In S’pore

Korean food fans might be familiar with Paik’s Bibim and Paik’s Coffee — well-known bibimbap and coffee chains owned by celebrity Korean chef Baek (sometimes spelled Paik) Jong Won, who stars in popular variety shows like Street Food Fighter. This October, another brand from the Paik’s franchise, Paik’s Noodle, will open its first outlet in Singapore at Suntec City in October.
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The noodle house markets itself as a Korean-Chinese restaurant, serving dishes like jajangmyeon (black bean sauce noodles) and jjamppong (Korean spicy seafood noodle soup). It has outlets in multiple countries worldwide, including the U.S. and Australia.