Homegrown Bakery Butter Studio Survived “Almost 100%” Dip In Sales During Pandemic With Vaccination-Themed Cakes & DIY Decorating Kits
Three years ago, Shannon Lua had big plans for her bakery chain Butter Studio. “We were in a good place. Business was pretty steady and we were looking at ways to increase our growth and deepen our customer reach,” says the 38-year-old, who launched her brand in 2012. Then Covid happened and triggered a series of obstacles for F&B business owners like her.
For Shannon, thankfully, “staying nimble” and “maintaining accessibility to customers” have proved successful in riding out the pandemic – she’s kept all four Butter Studio outlets open and is now exploring expansion plans for her business.
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