Amazon Prime Now Becomes Amazon Fresh; Get Turkey & Toys In 2 Hours
More selections, recipes & 2-hour delivery slots within one handy integrated app & website.

With 2020 drawing to a close, it’s clear that online shopping is truly the way to go during these unusual times, thanks to the surge in virtual shoppers. For fans of ultrafast grocery service, Amazon Prime Now, here’s some news: it’s been revamped as Amazon Fresh.
In a nutshell, Amazon Fresh has been integrated into Amazon.sg and the Amazon Shopping app, so you won’t have to toggle between different apps and can shop anytime, anywhere on your laptop or mobile phone. The new and improved version caters to both your grocery and general shopping needs, giving you access to a greater selection of fresh produce, along with daily essentials, or even stuff like toys, at wallet-friendly prices. There’s a recipe section for cooking inspiration, extended delivery window, and you can add extra stuff to your existing shopping cart. An exclusive service for Amazon Prime members, all it costs is $2.99 per month.
But there’s more to Amazon Prime member benefits than just ultrafast grocery delivery. Membership also entitles you access to Prime Video where you can watch exclusive Amazon Original shows as well as popular TV shows and movies, and Prime Gaming where you can get free monthly games. Still unsure? There’s a free 30-day trial for first-time users.
If you’re still using Amazon Prime Now, no worries — the service will remain available, giving you time to make the switch. But make haste, and convert to the superior Amazon Fresh soon.
REASONS TO LOVE AMAZON FRESH