AirAsia Launching Food Delivery Platform In S'pore With 8% Early Bird Commission Rate
Low-cost airline, low-cost food delivery?
Covid-19 has grounded travel and greatly disrupted operations for the aviation industry. In response to a lack of flight demand, airlines have pivoted to selling its in-flight food to wanderlusters who miss travelling. Like Singapore Airlines, which recently offered its well-loved satay at $98 for 48 sticks as well as home delivery for its famed first-class, business-class and economy meal sets.
Malaysian low-cost airline AirAsia also forayed into F&B, though it started early in pre-pandemic 2019 by opening a restaurant in Kuala Lumpur called Santan. It serves AirAsia's in-flight meals, like nasi lemak, which you can eat with both feet planted on solid ground.
In May 2020, it moved onto food delivery within Malaysia with AirAsia Food, a platform similar to GrabFood, Deliveroo and Foodpanda that connects F&B merchants and customers.