Milo made headlines this week when Nestlé Japan announced that it was halting sales of the chocolate malt beverage till next year. The reason? It could not produce enough stock for Japanese consumers’ insatiable demand for the beloved ‘tak giu’ drink.
The three Milo products affected are its 240g and 700g Original powder packs, and the five-stick Milo Original pack. Nestlé Japan is currently getting more raw supplies for making Milo from its Singapore counterpart, and is expected to resume sales in Mar 2021.
Unlike Yakult, Milo is not considered a household name in Japan. According to reports, it only went viral recently, apparently because of a Twitter user who extolled the energy-giving benefits of the beverage.