For many Singaporeans who like shopping in Johor Bahru, Lavender Bakery & Patisserie is a popular pit stop to tapow cheap and delicious bakes before heading home. The Malaysian bakery chain, founded in 2000, has 12 outlets in JB and Kuala Lumpur. And recently, it opened its first Singapore outlet at Jewel Changi Airport’s basement.

Why did it take so long for Lavender Bakery to come here, given its popularity with Singaporeans? “We had to find a good location,” says its Johor-based founder, Wendy Thien, 56. And the Jewel mall, with its constant stream of local and international visitors, proved irresistible.

The stylish but low-profile matriarch (we can see why the rustic, French-style branding for Lavender is so chic) runs the business with her three equally stylo kids: son Tam Yong Wen, who’s the chief operating officer, daughter Tammy Tam, the chief product officer (who are both in their mid-30s) and youngest daughter Vera Tam, in her 20s, the assistant operation manager. The affable Wendy tells us that her husband founded the other insanely popular bakery chain in Malaysia called Season Bakery & Cafe, before selling it to another owner.

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