Our calculations were correct. You no longer have to grab a flight to Hong Kong, or worse, New York, for your fill of a Shack burger. In March, we were the first to report that we heard from an F&B industry insider that the famous burger chain from the Big Apple is rumoured to have awarded licensing rights to Korean F&B conglomerate SPC Group, who’s behind bakery café chain Paris Baguette, to set up Shake Shack in Singapore. After all, the burger brand has also partnered SPC to open Shake Shack outlets in Korea — where Paris Baguette bakes the chain’s pillowy potato flour burger buns, which Shake Shack founder Danny Meyer told us exclusively “are as good as the ones in New York”. This morning, we received a press release from the brand confirming: "For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location." It also adds: "Plans are now underway for Shake Shack and partner SPC Group to launch the​ first Shack in Singapore​​ in 2019", at Jewel Changi. 

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