Freebie alert: well-loved American ice cream purveyor Ben & Jerry's is giving away free scoops of ice cream at its first-ever ‘Scoopitiam’ event to launch two new flavours.

The kopitiam-themed pop-up shop at Lau Pa Sat starts from tomorrow (July 16) to July 29. Two stall units will be converted into an old-school coffeeshop.

From 11am to 7pm on weekdays and 11am to 5pm on weekends, you can gorge on unlimited free servings of the two flavours: Chocolate Shake It Truffles (cold brew coffee ice cream loaded with chocolate cookie-covered coffee liqueur truffles and fudge swirls) and Chillin’ the Roast Truffles (chocolate malt milkshake ice cream with chocolate cookie-covered fudge truffles and marshmallow swirls). We’re guessing these are angmoh riffs on kopi and Milo gao?

We tried both flavours: Chillin’ the Roast Truffles serves up a potent hit of bittersweet coffee (it really is like a frozen, milkier version of cold brew black coffee, which should please coffee lovers), while the sweeter, creamier Chocolate Shake It Truffles is kinda like malty Rocky Road ice cream without the nuts.

The scoops will be served with your choice of old-school wafer biscuits or rainbow bread. How cute.

The retro-style Scoopitiam (so-named ’cos the coffee and chocolate malt-infused flavours are reminiscent of drinks served at a kopitiam) will also have a photo booth for easy Instagramming.

But don’t say we never warn you: you can only get a free scoop of ice cream at any one time; if you want more scoops, you will have to queue up again for your turn. So, yes, you can technically gorge on 10 scoops for free per day if you're free enough to queue up 10 times lah. 

Judging by the cray-cray crowd on Ben & Jerry’s famed annual Free Cone Day, we expect a massive turnout for free, free-flow ice cream. But its PR rep tells us they are ready for the hordes and “don’t expect to run out of ice cream”.

What brave souls. 

If you're too lazy to line up, the two new flavours will be sold in takeaway pints at the Scoopitiam too. They are also available now at major supermarkets and convenience stores ($13.90 a pint; $21.90 for two pints).

Ben & Jerry’s is also running an Instagram contest for folks whose offices are within 800m of Lau Pa Sat: simply Instagram your free scoop, geotag your office location and hashtag #FrozenKopiBreak and #BetterServedFrozen for a chance to win a one-time delivery of 100 free scoops of ice cream right to your office.

One winner will be picked daily from Monday to Friday and notified on Instagram, and the delivery will be made on a weekday between 2pm to 5pm.

Ben & Jerry’s Scoopitiam is on July 16-29 at #79-#87 Lau Pa Sat, 18 Raffles Quay, S048582. Mon-Fri 11am-7pm; Sat & Sun 11am-5pm.

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