After almost a week of frenzied pre-opening media coverage, Singapore’s first-ever Shake Shack opened its doors to the public this morning at 10.30am at the glittering Jewel Changi Airport. In fact, this is the upmarket “fine-casual” American burger chain’s first outlet in Southeast Asia. The 180-seat, two-storey eatery joins over 100 F&B outlets at the S$1.7 billion lifestyle complex’s official opening day today (April 17).

Expectedly, burger-hungry Singaporeans showed their love in a typically kiasu way — the queue started from an ungodly 4.30am, a good six hours before Shake Shack raised its shutters (at 10.30am today, it’ll be from 10am daily thereafter). The crowd started trickling in from the wee hours of the morning and swelled to about 300-strong by 1pm. Despite the crazy number of people, we're told the average wait to get in so far is a rather reasonable 45 minutes to an hour per person, thanks to the restaurant's efficient kitchen crew. Each person is limited to a maximum of five burgers and/or hotdogs per order. Quite a number of the customers were seen toting their luggage — not surprising, since Jewel Changi is directly connected to the airport’s Terminal 1.

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