It’s getting closer to Jewel Changi Airport’s official opening date on April 17 — are you excited for the Singapore debut of famous F&B chains Shake Shack, Burger & Lobster and the return of A&W?
The $1.7bil glass-and-steel dome-shaped mall (it’s not a terminal for flights, by the way) houses 280 retail stores and eateries, as well as an attached hotel called YotelAir run by UK hotel chain Yotel, which will open earlier than the retail stores on April 12.
The opening of New York’s Shake Shack at Jewel on April 17 is one of the most highly-anticipated. While the American "fine-casual diner" chain currently has outlets in Hong Kong, Japan, Korea and Dubai in Asia, Singaporeans have been unable to get a taste of their famously juicy burgers without having to catch a flight out of Singapore. Until now.
We heard from a reliable source that Shake Shack Singapore at Jewel is going to be double-storey. Yep, that’s two floors of space for you to gorge on their nosh.
And it’s going to be an ultra Insta-worthy experience: the spacious restaurant will be decked out in Shake Shack’s signature hip urban concrete-and-wood decor. The first floor will feature a large ordering and food collection counter that spans the entire length of the room, with ample seats and cosy wood-bedecked booths.
There will also be counter seats overlooking Jewel’s spectacular Forest Valley — a surreal, plant-filled enclave circling the much-hyped 40m-high Rain Vortex waterfall (which is also the world's largest indoor waterfall). We’re told it all “resembles a scene out of Avatar”. Nice.
Meanwhile the second floor up a flight of stairs holds more seats, with a trippy mirrored geometric ceiling that’s destined to end up on everyone’s Instagram feed.
Shake Shack has partnered Korean F&B company SPC Group (which runs the seven Shake Shack outlets in Korea and the Paris Baguette chain of cafes in Singapore) to open the Jewel outlet.
While the menu and prices for Shake Shack Singapore have not been finalised, we were told that their well-loved ShackBurger, Shake-cago Dog, classic crinkle-cut fries and frozen custard ice cream will all be available here. Will the posher surrounds mean that Shake Shack here will be pricier than their outlets elsewhere in Asia?
That remains to be seen, but we say don’t hold your breath for cheap eats here, simply ’cos Shake Shack is more about offering gourmet grub at slightly higher prices than, say, your neighbourhood McDonald’s. A single-layer ShackBurger at their outlet nearest to us currently — in Hong Kong — goes for HK$50 (about S$8.70) while a burger in New York goes for US$5.55 (S$7.50). So, not your In-N-Out Burger’s wallet-friendly prices. But if Shake Shack’s standard here is as good as what we’ve tried at their flagship New York branches, we’d happily pay a higher SES price for their tastier burger.
There’ll be a two-storey Starbucks in the building too
If you have space for coffee after your Shake Shack meal, know that there’s going to be a massive, fancy Starbucks outlet a few doors down from Shake Shack, and yep, it’s double-storey too.
Can’t wait to race to Jewel Changi Airport now? There will be a public preview of the space for Singapore residents from April 11-16 before its official opening on April 17. The sneak peek is ticketed, but free-of-charge. Register online at jewelpreview.changiairport.com for your tickets. Registration opens this coming Tuesday (March 12), 6am, and each registrant can opt for up to four tickets. There are 500,000 tickets up for grabs.