As a child, Gen Lee hated doughnuts. “I don’t know why,” says the chirpy runner-up of MasterChef Singapore 2018, “but when my mum used to try to feed me doughnuts, my gag reflex would kick in.” So it’s ironic that doughnuts — or more specifically, bomboloni — is now her proverbial bread and butter. Bomboloni or bomba are Italian filled doughnuts, probably named for their resemblance to grenades or bombs (“bombe” in Italian). The 22-year-old whose full name is Genevieve Lee debuted Sourbombe on 1 August, an online store peddling sourdough bomboloni, with business partner CR Tan. The name is a combination of “sourdough” and “bomboloni”, in case you didn’t get it.

 

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