As a child, Gen Lee hated doughnuts. “I don’t know why,” says the chirpy runner-up of MasterChef Singapore 2018, “but when my mum used to try to feed me doughnuts, my gag reflex would kick in.” So it’s ironic that doughnuts — or more specifically, bomboloni — is now her proverbial bread and butter. Bomboloni or bomba are Italian filled doughnuts, probably named for their resemblance to grenades or bombs (“bombe” in Italian). The 22-year-old whose full name is Genevieve Lee debuted Sourbombe on 1 August, an online store peddling sourdough bomboloni, with business partner CR Tan. The name is a combination of “sourdough” and “bomboloni”, in case you didn’t get it.
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1/181/18The partner and branding guy -
2/182/18How a girl who didn’t like doughnuts ended up selling them -
3/183/18She’s turned her family’s living room into her production kitchen -
4/184/18Her folks own a famous soy sauce chicken rice restaurant -
5/185/18They sold 1,600 bomboloni the first fortnight -
6/186/18How they’re made -
7/187/18Fillings painstakingly crafted from scratch -
8/188/18Cinnabombe, $3.60 -
9/189/18Matcha Oolong, $4.80 -
10/1810/18Thai Tea Mango, $4.80 (8 Days Pick!) -
11/1811/18Blueberry & Lemon Thyme, $4.80 (8 Days Pick!) -
12/1812/18Lavender-Lime Mascarpone, $4.80 -
13/1813/18Hojicha Caramel Crunch, $4.80 -
14/1814/18Passionfruit and Caramelised Banana, $5.60 (8 Days Pick!) -
15/1815/18Peanut Butter & Jam, $5.60 (8 Days Pick!) -
16/1816/18Basque Burnt Cheesecake, $5.60 -
17/1817/18You can also order coffee along with the doughnuts -
18/1818/18Bottom line