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Running a business from home isn’t easy, with some sellers getting their family members to help out. In Jennifer Ang’s case, help comes from her identical twin sister Janice. Together, the twins, 30, run an Instagram-based childrenswear biz called Little Tadpole, which they launched last November.

But for now, the sisters have temporarily pivoted to selling a range of homemade snacks like pineapple tarts. The goodies are available only for the Chinese New Year season. “The timing is just nice, because our clothing stocks are currently stuck in China due to the festive period delay, and we have always thought of making our own pineapple tarts,” Jennifer tells 8days.sg. Calling the pivot a “capsule project”, she named her new sideline Ke after the Chinese name for ‘tadpole’. It’s also the nickname she gave to her son, who’s just over a year old.

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